Stablecoin issuer Tether plans to propose board candidates and governance changes at Italian football club Juventus. The company holds a 10.7% stake in the club, according to a Reuters report.
The move comes amid a growing trend of football clubs partnering with crypto firms. Newcastle United signed with BYDFi, several Premier League teams work with Crypto.com and Gate.io, and Kraken appears on the jerseys of multiple European clubs, reflecting the expanding role of digital assets in sports sponsorship and club investment.
Stablecoin Firm Contributes $129 Million Juventus
The proposals are expected ahead of a Nov. 7 shareholder meeting. Tether will also contribute about $129 million as part of a capital increase in Juventus.
Digital assets meet tradfi in London at the fmls25
The company first invested in the club in February and increased its stake to over 10% by April, citing a commitment to long-term collaboration, according to CEO Paolo Ardoino.
Club Leadership Faces Controversy, Resignations Follow
Juventus’ board has faced controversy in recent years. In November 2022, all board members resigned following allegations of financial fraud linked to players’ salaries. Former board Chair Andrea Agnelli and two other executives accepted plea deals with Italian authorities in September, receiving suspended sentences.
Tether Crosses 10% Stake in Juventus Football Club (@juventusfc) , Solidifies Position as a Significant Shareholder ????https://t.co/dP8BHZx5pW
— Tether (@Tether_to) April 24, 2025
Tether Seeks $500B Valuation Amid Scrutiny
Separately, Tether is reportedly seeking $15–20 billion in fresh capital, targeting a potential $500 billion valuation. The company, which issues the largeststablecoin USDt, currently has around $100 billion in circulation and earns revenue from interest on reserves backing its tokens.
[ ZOOMER ]TETHER RAISING FUNDS AT A $500B VALUATION, LOOKING FOR $20B IN FUNDING, MAKING IT THE MOST VALUABLE PRIVATE COMPANY IN THE WORLD ALONGSIDE OPENAI: BBG
— zoomer (@zoomerfied) September 23, 2025
Tether’s reserve disclosures have raised questions, and it settled a $41 million regulatory case in 2021. The firm remains significant in crypto liquidity. Its capital-raising plans and $500 billion valuation reflect market expectations rather than traditional fundamentals and illustrate the role of stablecoins in funding strategies.
This article was written by Tareq Sikder at www.financemagnates.com.
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